We all know Salesforce is great for tracking and directing sales activity, but it’s not so great at showing sellers how to map the path to a win.
This week, we launched an update that goes a long way to solve that problem.
For all of our Business Edition users, the Connect The Dots Chrome extension will now support Salesforce, which means sellers can access to a powerful layer of relationship intelligence without clicking away from the interface where they spend most of their time.
Overlaying Connect The Dots on Salesforce has two big benefits:
One: Easier, faster, more informative call prep and account research.
Sellers can look up a prospect or customer, open our Chrome extension, and see their email interaction history, mutual contacts, who else they know at the account, LinkedIn URLs, and more.
Sales teams are constantly looking at Salesforce contact and account records when they prepare for meetings. With our Chrome Extension, it’s easy to get a lot smarter, a lot faster about the full context for every potential deal. This is especially useful when researching a new opportunity.
Two: Ability to surface more pathways into target accounts, seamlessly.
Sellers can open an account record and find former company employees to ask for insight and potential contacts they can reach through a strong connection.
Breaking into target accounts is one of the oldest, hardest problems sellers face. Everybody knows that warm connections are vastly better than cold calls at generating business.
Sellers and business development teams can use the Connect The Dots Chrome extension to sniff out unseen connections to the companies and businesses they need to reach. This is especially valuable for larger companies and companies that bring their executive teams, investors, and advisors into Connect The Dots.
And it’s important to remember that because Connect The Dots maps relationships based on email exchanges, the network gets stronger every day as more people communicate with each other.
If you’re interested in learning more about how Connect The Dots can help you map and make use of relationships across your company, let us know.
